CHALLENGE
The City of Aspen spent almost two year crafting SHIFT, a three-month initiative offering numerous types of alternative mobility options to reduce traffic congestion. They needed input and buy-in from the community to inform the planning process and help support it being passed by city council.
SOLUTION
MC crafted a two-month, valley-wide outreach effort to:
The strategic plan included one-on-one interviews, small group meetings, and online surveys. In addition we envisioned and produced an ice cream trike that was the cornerstone for a host of pop-up events from Glenwood Springs to Aspen that piggybacked on existing community happening like concerts, farmer’s markets and more.